Philip Heartland

Writer, lover, dreamer, overthinker, punk, American. Midwest born.

documentary

You Got Your Advertising in My Documentary!

I hadn't heard the term "adumentary" until I browsed the comments of the HYPERLYTE Liquid Performance Hans Troyer documentary. This isn't a new thing. Advertising and non-fiction video have been together for a while. It's just usually a sponsorship or ad placement.

Sign with red background and black text that says "RUNNER WELCOME. WALKERS TOLERATED."

nike

Nike Marketing Not Tolerated

A few years ago, I could see this being seen as a little tongue in cheek, if not a bit lame, joke. I think the United States is a bit tired of even the slightest bullying. The unease of the U.S. and the world isn't the time