omg shoes

Nike vs Adidas OR: Shoes + Sports = Cool

Adidas is eating it up now. Their commitment to the sport of running is turning heads. Extra thanks to Sebastian Sawe's sub 2. They'll be eating on this for a while. The one thing I found is that the running community is that's filled with the information hungry nerds. Like me.

Chasing Sub 2 walks you through the immense effort it took to get one guy across the line. Yes, he did the work. He's the man. But behind that man is a whole team and company. It's like watching NASA land a man on the moon.

Nike Back on Track (the running track)

I was a big Nike guy. They were my go-to shoes. One, because they were cool. Had the best profiles and amazing color ways. And two, because I knew they were the best. They had the technology behind them to do it as best as it can be done. Or so I was sold.

Cut to now, and I've gone from yearly Nike Pegasuses to Brooks Glycerins. If you've wanted to know how they dropped the ball, Michael Girdley has a nice overview.

Bonus: More Shoe Stuff

The video has three parts.

First part: more of how Nike is struggling. Second part: boring Croc stuff. Third part: how On shoes is taking on Nike and Adidas.

I've never tried On. Hated they how they looked when I first saw them. Now, they look ok. Maybe I'll give them a shot.

Tom Hanks as Forrest Gump. He is in a yellow polo and red hat. He has a long beard and surrounded by microphones and cameras. A bridge is behind him.

Not Your Grandpa's Running OR: It's Just Running, Chill Out

Runner Aesthetic I've seen posts about fashionable running attire recently. Like it's a new thing. But I always thought that was the move. Running shoes have been part of an aesthetic for a while now. I know I bought my fair share of running shoes for

Riding the Nike Reaction Train

Nike's tone-deaf poster has garnered a backlash amongst runners across social media, and the running companies are hopping on board. From small run clubs to shoe companies to hat makers, they're all taking advantage of Nike's misstep. Easy ad choice to make for a

You Got Your Advertising in My Documentary!

I hadn't heard the term "adumentary" until I browsed the comments of the HYPERLYTE Liquid Performance Hans Troyer documentary. This isn't a new thing. Advertising and non-fiction video have been together for a while. It's just usually a sponsorship or ad placement.

Sign with red background and black text that says "RUNNER WELCOME. WALKERS TOLERATED."

Nike Marketing Not Tolerated

A few years ago, I could see this being seen as a little tongue in cheek, if not a bit lame, joke. I think the United States is a bit tired of even the slightest bullying. The unease of the U.S. and the world isn't the time